Every business in Australia has a local contact number that is utilised for inbound and outbound phone communication, yet this poses a difficult task for customers to always try and remember this random 10-digit telephone number.
To make things simpler and attractive for your customers, random numbers can be substituted by letters to form a catchy word related to your business. This alphanumeric word is termed as a phone word. For e.g., a business may have a number in the following format 1800 746 637 but as a customer, it will be difficult to memorise the number after reading it only once, at a glance. In that instance, instead of numbers if you use a phone word like 1800 PHONES, it will not only pique the interest of the customer but also, they will remember it easily.